Gartner Research

Hype Cycle for Consumer Goods, 2018

Published: 23 July 2018

ID: G00338511

Analyst(s): Ellen Eichhorn


Consumer goods companies focused on growth are accelerating their digitalization efforts to meet both the needs of an increasingly demanding consumer and to navigate a rapidly changing retail environment. CIOs can reference this Hype Cycle for insights and trends.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Smart Dust
    • 3D Printing of Consumable Personal Products
    • Blockchain in Manufacturing
    • Crowdsourced Product Innovation
    • 4D Printing
    • Things as Customers
    • Emotion AI
    • Real-Time Marketing
    • Warehouse (Humanoid) Robots
    • E-Labeling
  • At the Peak
    • Formalized Ideation for Manufacturing
    • Image Recognition
    • Prescriptive Analytics
    • Smart Robots
    • Retail Activity Optimization
    • PPM for New Product Development
  • Sliding Into the Trough
    • Revenue Growth Management
    • Connected Home
    • Augmented Reality
    • Predictive Analytics
    • Internet of Things for Manufacturing Operations
    • 3D Printing in Manufacturing Operations
    • Master Data Management
    • Supplier Quality Management Applications
  • Climbing the Slope
    • Price Optimization and Management for B2B
    • Social Analytics
    • Quality Process Management Applications
    • Trade Promotion Optimization
    • MES Applications for Discrete Manufacturing
    • RFID for Logistics and Transportation
    • Enterprise 3D Printing
    • MES Applications for Process Manufacturing
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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