Gartner Research

Innovation Labs and Incubators Will Accelerate IoT Technology Adoption

Published: 24 July 2018

ID: G00359900

Analyst(s): Phil Todd, Nick Jones , Andrew Chetham


Technology product marketers should use innovation labs, incubators and targeted innovation engagements to bring experts, partners and prospects together to accelerate Internet of Things sales cycles, grow markets and drive innovation.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Poor Client Grasp of IoT Innovation/Technology Opportunities Inhibits Product/Service Sales and Slows Market Growth
  • Many IoT Business Models Demand a Partner Ecosystems of Complementary Capabilities, but Creating It Can Be Time-Consuming
  • Lack of Effective Tangible Proof Points Causes IoT Projects to Stall at the Early Stages or Have Long Sales Cycles

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