Gartner Research

Hype Cycle for Information Governance and Master Data Management, 2018

Published: 24 July 2018

ID: G00340185

Analyst(s): Andrew White , Saul Judah


Information governance and MDM are technology-enabled business disciplines. They enable data and analytics leaders to apply decision frameworks and establish trust over business-critical assets, such as key data, analytic models, decision models and AI algorithms, to achieve greater business value.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • AI Governance
    • Adaptive Data and Analytics Governance
    • Data Literacy
    • Machine Learning-Enabled Data Quality
    • Trust-Based Data and Analytics Governance
    • Data Storytelling
  • At the Peak
    • Multienterprise MDM
    • Data Hub Strategy
    • Digital Twin
    • Multivector MDM Solutions
    • 360-Degree View
    • Data Classification
    • Digital Ethics
    • File Analysis
    • Cloud MDM Hub Services
    • Analytics Governance
    • Data Catalog
    • Enterprise Metadata Management
    • Data and Analytics Governance
  • Sliding Into the Trough
    • Information Stewardship Applications
    • Metadata Management Solutions
    • Multidomain MDM Solutions
    • Application Data Management
    • Information Stewardship
    • Master Data Management
  • Climbing the Slope
    • MDM of Customer Data
    • MDM of Product Data
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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