Gartner Research

Digital IQ Index: Home Care, U.S. 2018

Published: 25 January 2018

ID: G00369700

Analyst(s): L2 Consumer Packaged Goods Team


E-commerce is expected to account for 78% of all sales growth in the U.S. CPG industry between now and 2020. Strong performance across multiple e-tailer platforms is critical. By deploying smart e-tailer strategies and strengthening their sites, a few home care brands are dominating the landscape.

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