Gartner Research

Digital Performance Insight: Luxury U.S. — Social Media

Published: 30 April 2018

ID: G00369882

Analyst(s): L2 Fashion Team

Summary

Social media is key for luxury brands to reach the growing millennial luxury consumer market, with investment in these channels steadily increasing. Leading luxury brands use social media platforms to increase brand awareness, build relationships and drive consumers toward official channels.

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