Gartner Research

Digital Performance Insight: Influencers — Selection Strategies

Published: 26 April 2018

ID: G00369890

Analyst(s): L2 Intelligence Team

Summary

Although brands poured marketing dollars into influencer campaigns in 2017, most of the resulting partnerships have not benefited brand handles. Gartner L2 outlines several strategies to help brands identify and engage with influencers effectively.

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