Gartner Research

Competing With the Amazon Effect: The Logistics Dimensions of Unified Commerce

Published: 25 July 2018

ID: G00356319

Analyst(s): Tom Enright , Greg Aimi


Retailers are racing to provide the best experiences in response to rising consumer expectations and a plethora of delivery options. This research helps supply chain leaders understand the logistics capabilities necessary to meet the needs of the modern consumer.

Table Of Contents
  • Key Challenges



  • Develop a Robust Platform That Provides Reliable and Predictive Information
  • Execute Highly Flexible Fulfillment Models
  • Focus on Creating an Ultra-Flexible Return Policy
  • Create a Continuous Improvement Culture Leveraging Consumer Feedback

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