Gartner Research

Embracing Competition to Evolve and Enable Data and Analytics Product Offerings

Published: 25 July 2018

ID: G00362695

Analyst(s): Eric Hunter


No single data and analytics vendor can meet the diverse range of needs across the enterprise. Technology product managers must transform their competitive product strategy and leverage an adaptive platform product model for market relevance and the enablement of new capabilities.

Table Of Contents
  • Key Challenges



  • Data and Analytics Providers Must Embrace Adaptive Platform Product Models
  • Identifying Product Capabilities as Adaptive Platform Product Model Candidates
    • Competitor Swap Test
    • Critical Capability Alignment
    • Market Hype Cycles and Open-Source Community Projects

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