Gartner Research

Market Insight: Accelerate Consumer Adoption of AI by Addressing Efficiency, Security and Sentiment

Published: 26 July 2018

ID: G00356546

Analyst(s): Stephanie Baghdassarian , Amanda Sabia


Implementation of artificial intelligence can help technology and service providers deliver new products and services of increased value to end users. Understanding end users' readiness and expectations with regard to AI value is key for technology product managers to adapt to market demand.

Table Of Contents


  • Consumers Limit Their Adoption to More Basic AI-Lite Services
  • Consumers Are Open to AI Observing Them
  • Drivers for Consumers' AI Use Remain Quite Pragmatic

Background and Context

The Impact


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