TSPs are embracing account-based marketing programs to better target ideal prospects and customers in order to increase revenue. Technology product marketers should gain buy-in from sales, marketing and other executives around the program and the approach before embarking on ABM efforts.
- Why ABM Is Not Just Demand Generation by Another Name
- Use the Gartner Account-Based Marketing Framework for Your ABM Program
- Build Support for ABM Across and Up the Organization
- Aligning Sales and Marketing
- Getting Executive Buy-In
- Pilot or Start With a Small Campaign at the Beginning
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