Gartner Research

3 Keys to Successfully Launching Demand Generation Campaigns for New Products

Published: 24 July 2018

ID: G00368990

Analyst(s): Christy Ferguson


Effective demand generation campaigns are critical for product launch success. Technology product marketers must develop targeted campaigns utilizing a balanced marketing mix and continually track results to optimize campaigns to impact pipeline and growth.

Table Of Contents
  • Key Challenges



  • Deliver an Internal Launch in Advance of the Market Launch
  • Develop a Momentum-Building, Sustained Multichannel Demand Generation Campaign to Support External Launch
    • Content Development
    • Identify Appropriate Marketing Channels
  • Measure and Optimize Campaign Efforts


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