Gartner Research

Digital Performance Insight: WeChat

Published: 06 February 2018

ID: G00369872

Analyst(s): L2 APAC Team

Summary

China's top mobile messaging app, WeChat, has pervaded everyday life in China. As Tencent rapidly expands WeChat's scope, it must keep up with new developments in e-commerce, payment, search and advertising while navigating the limitations of the app's one-to-one messaging format.

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