Gartner Research

Digital Performance Insight: Fashion U.S., Menswear

Published: 31 January 2018

ID: G00369884

Analyst(s): L2 Fashion Team

Summary

While men's fashion has traditionally come second to women's in terms of total revenue, menswear is gaining ground. However, many brands have not adapted their site content and digital marketing efforts to target men, missing opportunities to engage this growing segment.

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