Gartner Research

Digital Performance Insight: Mobile Marketing 2018 — Driving to Store

Published: 21 June 2018

ID: G00369889

Analyst(s): L2 Intelligence Team

Summary

Mobile marketing tactics specific to omnichannel retailers help capture vital foot traffic that is more elusive in the digital age. This report identifies how retailers can use mobile display advertising, search and email to drive customers to their stores.

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