Gartner Research

Hype Cycle for Retail Technologies, 2018

Published: 25 July 2018

ID: G00338524

Analyst(s): Robert Hetu


Retail CIOs can use this Hype Cycle to advise the business areas on how to cut through market hype when prioritizing retail technology investments to support unified retail commerce in a digital business environment.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Contextualized Real-Time Pricing
    • Blockchain in Retail
    • Distributed Order Management
    • Smart Check-Out
    • Algorithmic Retailing
    • Visual Search
  • At the Peak
    • Virtual Reality in Retail
    • Customer Engagement Hub
    • Conversational Commerce
    • Robotic Process Automation
    • Smart Robots
    • 3D Printing in Retail
    • AI in Retail
    • Cognitive Expert Advisors
    • Intelligent Virtual Store Design
  • Sliding Into the Trough
    • Workforce Analytics
    • Augmented Reality in Retail
    • Employee Recognition and Reward Systems
    • RFID (Item)
    • Real-Time Store IoT Platform
  • Climbing the Slope
    • Customer-Centric Merchandising and Marketing
    • Unified Merchandise Planning
  • Entering the Plateau
    • Algorithmic Merchandise Optimization
    • Unified Price, Promotion and Markdown Optimization
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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