Retail CIOs can use this Hype Cycle to advise the business areas on how to cut through market hype when prioritizing retail technology investments to support unified retail commerce in a digital business environment.
- What You Need to Know
- The Hype Cycle
- The Priority Matrix
- Off the Hype Cycle
- On the Rise
- Contextualized Real-Time Pricing
- Blockchain in Retail
- Distributed Order Management
- Smart Check-Out
- Algorithmic Retailing
- Visual Search
- At the Peak
- Virtual Reality in Retail
- Customer Engagement Hub
- Conversational Commerce
- Robotic Process Automation
- Smart Robots
- 3D Printing in Retail
- AI in Retail
- Cognitive Expert Advisors
- Intelligent Virtual Store Design
- Sliding Into the Trough
- Workforce Analytics
- Augmented Reality in Retail
- Employee Recognition and Reward Systems
- RFID (Item)
- Real-Time Store IoT Platform
- Climbing the Slope
- Customer-Centric Merchandising and Marketing
- Unified Merchandise Planning
- Entering the Plateau
- Algorithmic Merchandise Optimization
- Unified Price, Promotion and Markdown Optimization
- Hype Cycle Phases, Benefit Ratings and Maturity Levels
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