Customer user conferences are a critical element of technology and service provider go-to-market strategy to engage with customers and create ongoing value. Technology product marketers should follow Gartner's five-point plan to design and execute effective customer events.
- Step 1: Set Conference Goals
- Step 2: Define Responsibilities
- During the Conference
- Step 3: Leverage Customers as Advocates/Evangelists
- Step 4: Repurpose Conference Content
- Step 5: Define a Follow-Up Strategy to Drive Continued Demand
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