Gartner Research

The Quest for Enterprise Agility Creates Opportunities, and Challenges, for TSPs

Published: 25 July 2018

ID: G00368974

Analyst(s): Hank Barnes

Summary

As organizations seek to improve enterprise agility, they are more willing to consider technology purchases that arise on the fly, outside of their established plans. Technology product marketers must enable their teams to navigate and influence these constantly shifting priorities.

Table Of Contents

Analysis

  • The End of BANT Accelerates
  • Enterprises Fall Into Three Buying Groups That Indicate Appetite for Projects
  • Competing Priorities Means Not All Buying Efforts Complete
  • The Quest for Agility May Be Slowing Enterprises Down

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client