Gartner Research

Leading and Managing Product Marketing Primer for 2018

Published: 26 July 2018

ID: G00367431

Analyst(s): Michael Maziarka , Christy Ferguson


Product marketing must play a central and influential role in driving revenue growth for TSPs. Technology product marketers must secure and allocate budget, organize resources, collaborate with other stakeholders and contributors, and continuously improve based on performance metrics.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How should I organize and allocate my budget and resources to drive business impact?
    • What technology investments should I make to enable innovative marketing approaches?
    • What metrics do I need to measure success and help to build an agile marketing approach?
    • How do I encourage collaboration with internal stakeholders and trusted agencies?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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