Published: 28 June 2018
Analyst(s): Customer Experience Research Team
There are at least eight ways for companies to re-emphasize the value customers already receive and enable them to self-affirm purchase decisions. Examples from each category show a few techniques Customer experience leaders can employ to capitalize on specific product experience opportunities.
8 Ways to Enable Self-Affirmation
Show My Accomplishments
Enable My Exploration
Guide Me to Success
Allow Me to Control My Schedule
Free Up My Time
Let Me Participate in Shared Experiences
Reduce My Momentary Uncertainty
Provide Me With an Added Bonus
About This Research
©2019 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.