Gartner Research

8 Kinds of Experience Innovations That Build Loyalty

Published: 28 June 2018

ID: G00703068

Analyst(s): Customer Experience Research Team

Summary

There are at least eight ways for companies to re-emphasize the value customers already receive and enable them to self-affirm purchase decisions. Examples from each category show a few techniques Customer experience leaders can employ to capitalize on specific product experience opportunities.

Table Of Contents

8 Ways to Enable Self-Affirmation

Show My Accomplishments

Enable My Exploration

Guide Me to Success

Allow Me to Control My Schedule

Free Up My Time

Let Me Participate in Shared Experiences

Reduce My Momentary Uncertainty

Provide Me With an Added Bonus

Conclusion

About This Research

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