Gartner Research

Market Trends: Customer Experience Is the Key to Growth in Digital Commerce

Published: 26 July 2018

ID: G00353630

Analyst(s): Sandy Shen , Yanna Dharmasthira


Customer experience is the key to success with digital commerce. Technology product managers should incorporate end-user drivers, challenges and key technology initiatives to succeed in the growing digital commerce platform market, forecast to reach 15% CAGR over the next five years.

Table Of Contents


Market Trend

  • Digital Commerce: Capture the Growing Demand Now
    • Emerging Markets
    • Mature Markets
  • The Drivers Are Also the Challenges of Digital Commerce
  • Subscription Services, API-Based Commerce and AI Are Top Technologies

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