Gartner Research

Digital IQ Index: Beauty, China 2018

Published: 27 February 2018

ID: G00369790

Analyst(s): L2 APAC Team

Summary

As demand for premium products increases, niche brands are flooding into China's growing beauty market to compete with global giants and local players. For success in China, it is important that brands choose strong influencer partnerships on platforms like Weibo, Tmall, Miaopai, WeChat and Yizhibo.

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