Gartner Research

Digital IQ Index: Beauty, France 2018

Published: 10 May 2018

ID: G00369792

Analyst(s): L2 Beauty Team

Summary

Online sales in France are driving growth in an otherwise stagnant beauty market, raising the bar for brands' digital strategies. Winning brands localize content across brand sites, retailer platforms and social accounts to stand out in France’s densely-populated digital beauty landscape.

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