Gartner Research

Digital IQ Index: Personal Care, U.S. 2018

Published: 17 May 2018

ID: G00369794

Analyst(s): L2 Consumer Packaged Goods Team

Summary

Personal care brands are fighting off threats from all angles. Although enterprises are fighting back through costly acquisitions, opportunities remain for traditional CPG organizations to incorporate learnings from the winners into their digital strategies.

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