Gartner Research

Digital Performance Insight: Data and Targeting — Privacy

Published: 24 January 2018

ID: G00369894

Analyst(s): L2 Intelligence Team

Summary

Privacy is a top-of-mind issue for consumers concerned with high-profile data breaches like those at Equifax, Yahoo! and Uber. Leader brands treat privacy as a key marketing and communications effort and understand how to appease consumers with user-friendly and transparent policies.

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