Gartner Research

L2 Intelligence: Omnichannel 2018

Published: 07 February 2018

ID: G00369433

Analyst(s): L2 Intelligence Team

Summary

The retail apocalypse is subsiding as brands adapt to a channel-agnostic world. This report evaluates 97 U.S. and 15 U.K. brands, benchmarking how consistently they communicate the value of omnichannel retail to customers across digital touchpoints.

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