Gartner Research

L2 Intelligence: Mobile Marketing, 2018

Published: 23 May 2018

ID: G00369452

Analyst(s): L2 Intelligence Team

Summary

Mobile has expanded to be a legitimate transaction point, but brands continue to underinvest in their mobile marketing initiatives relative to mobile site traffic. Gartner L2 identifies several ways brands can maximize results on mobile within display advertising, paid search and email.

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