Gartner Research

Research Roundup for Consumer Video and Television Services Going Through Deep Transformation

Published: 25 July 2018

ID: G00367002

Analyst(s): Fernando Elizalde

Summary

The TV and media industry is challenged by content, technology platform and audience fragmentation. Technology product managers need to address the deep transformation required through new business models and the adoption of artificial intelligence techniques to enhance the viewer experience.

Table Of Contents

Analysis

Research Highlights

  • Technology Product Management Leaders' Themes
    • Developing Video Future Experiences
    • Understanding Market Opportunities in Complex Video and Television Dynamics
  • Technology Product Marketing Leaders' Themes
    • Increasing Revenue Streams

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