Gartner Research

Define the Product Vision and Strategy Primer for 2018

Published: 26 July 2018

ID: G00366146

Analyst(s): Derry Finkeldey , Lars Van Dam


To operate in fast-moving technology markets requires a compelling product vision that balances innovation with responses to disruption and optimizes the existing portfolio. Gartner's 2018 research will give technology general managers the foresight and tools needed to make confident decisions.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Where are the best opportunities for profitable growth?
    • What is the likely impact of disruptions to the product portfolio and business strategy, and how to respond?
    • What are best practices to create and evangelize a compelling product vision?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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