Gartner Research

Digital Business Needs Advanced Business Case Practices

Published: 27 July 2018

ID: G00362812

Analyst(s): Dave Aron , Leigh McMullen


Digital makes new products, services and business models possible. To make digital business a sustainable reality, CIOs and their peers must also adapt aspects of how they run and evolve their businesses. Measuring the value of, and making decisions about, digital investments is one critical aspect.

Table Of Contents


  • Digital Business Initiatives Are Often Quite Different From Existing Business
  • Opportunity 1: Classify Projects More and Better
  • Opportunity 2: Use Better Project Discount Rates
  • Opportunity 3: Recognize the Value of Options, Especially for Platform Investments
  • CIOs Need to Step Up Their Business Case Game for a Digital World

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