Gartner Research

Hype Cycle for Blockchain Business, 2018

Published: 27 July 2018

ID: G00357811

Analyst(s): David Furlonger , Rajesh Kandaswamy


Interest in blockchain continues unabated among enterprises. Much of the focus is educational and experimental as executives struggle to understand concepts and applicability. Industries have made some progress, but maturity timelines are uncertain, and adoption at scale remains very scarce.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Blockchain for Advertising
    • Blockchain for Customer Service
    • Stable Cryptocurrency
    • Digital/Cryptocurrency Fiat
    • The Programmable Economy
    • Blockchain-Based ACH Payments
    • Blockchain for CSPs
    • Blockchain in Manufacturing
    • Blockchain in Media and Entertainment
    • Blockchain in Retail
    • Ricardian Contracts
    • Blockchain Business Models
    • Decentralized Autonomous Organization
    • Smart Assets
    • Smart Contracts
    • Blockchain in Oil and Gas
    • Things as Customers
    • Blockchain in Healthcare
    • Blockchain in Utilities
    • Blockchain in Life Sciences
    • Cryptocurrency and Blockchain Regulation
  • At the Peak
    • Blockchain in Education
    • Blockchain in Logistics and Transportation
    • Blockchain in Supply Chain
    • Blockchain in Insurance
    • Blockchain Consortium
    • Blockchain Reward Models
    • Initial Coin Offering
    • Blockchain in Government
    • Blockchain in Banking and Investment Services
    • Blockchain
  • Sliding Into the Trough
    • Distributed Ledgers
    • Internet of Things
    • Cryptocurrencies
    • Green Money
    • Digital Commodity Exchanges
  • Entering the Plateau
    • Complementary Currency
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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