Gartner Research

Specialized Semiconductor Vendors Need to Differentiate Beyond Their Commoditizing Products

Published: 30 July 2018

ID: G00365829

Analyst(s): George Brocklehurst


Market consolidation and a changing end-market mix are creating competitive challenges for semiconductor vendors specializing in a single domain. Technology product marketers must increase emphasis on "beyond the product" differentiation to survive.

Table Of Contents
  • Key Challenges



  • Compete on Smaller Partner Benefits
  • Increase Your Segmentation Focus
    • Characterize Your Ideal Customer
    • Use Your Segmentation to Guide Marketing and Sales Strategy
  • Differentiate "Beyond the Product"
    • Finding New Sources of Differentiation
  • Positioning Leverages Differentiation Into Competitive Advantage
    • Planning for Sustainable Competitive Advantage
  • Conclusion

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