Gartner Research

Essential Analytic Skills for Marketers

Published: 31 July 2018

ID: G00370325

Analyst(s): Marketing Research Team

Summary

Marketing leaders looking to upskill their teams in digital capabilities can use this report to understand key analytic skills for all marketers and explore how to best cultivate those skills in their current teams.

Table Of Contents

Team Buy-In

Table 1: Analytics Use Application

Essential Skills

Metric Selection and Tracking

Testing

Basic Statistics

Data Management

Resources Available

Table 2: Comparison of Upskilling Options

Conclusion

About This Research

Footnotes

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