Gartner Research

Getting the Most From Your Content Marketing Investments

Published: 02 August 2018

ID: G00360599

Analyst(s): Marc Brown

Summary

Marketing leaders need to demonstrate the value of their content marketing investments, but many don't know how to improve results and control the cost of their programs. Use the techniques detailed in this research to improve your organization's content marketing program effectiveness.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Regularly Audit All of Your Organization's Content
  • Plan, Define and Develop a Content Program With Guidelines
  • Create Customizable Content Through Content Templates

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