Artificial intelligence holds significant promises yet remains an abstract and often confusing term. Technology product managers in charge of AI products must work with the product marketing team to ensure that their positioning and messaging align with the offering's segmentation.
- Step 1: Develop Use Cases That Talk to Your Target Audience About AI Benefits
- Step 2: Position Your Product for What It Is and Build Your Message on the Business Outcome
- Step 3: Inject Flexibility in Your Offerings
Background and Context
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