Gartner Research

Market Insight: How to Effectively Launch Your AI Product

Published: 02 August 2018

ID: G00368267

Analyst(s): Stephanie Baghdassarian

Summary

Artificial intelligence holds significant promises yet remains an abstract and often confusing term. Technology product managers in charge of AI products must work with the product marketing team to ensure that their positioning and messaging align with the offering's segmentation.

Table Of Contents

Analysis

  • Step 1: Develop Use Cases That Talk to Your Target Audience About AI Benefits
  • Step 2: Position Your Product for What It Is and Build Your Message on the Business Outcome
  • Step 3: Inject Flexibility in Your Offerings

Background and Context

The Impact

Conclusion

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