Gartner Research

Critical Capabilities for Web Content Management

Published: 31 July 2018

ID: G00340308

Analyst(s): Jim Murphy , Mick MacComascaigh


Confusion abounds as the lines between WCM and adjacent technologies and modern innovations become increasingly blurred. Despite the WCM market's maturity, application leaders contributing to CRM and CX initiatives are finding WCM selection highly challenging.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Acquia
    • Adobe
    • Automattic
    • BloomReach
    • CoreMedia
    • Crownpeak
    • Episerver
    • e-Spirit
    • eZ Systems
    • IBM Watson Content Hub
    • IBM Web Content Manager
    • Kentico Cloud
    • Kentico Enterprise Marketing Solution
    • OpenText
    • Oracle
    • Progress
    • SDL
    • Sitecore
    • Squiz
    • WP Engine
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Usability
    • Interoperability
    • Engagement Analytics
    • Mobility/Multichannel
    • Content Delivery
    • Personalization
    • Architecture
    • Cloud Capabilities
  • Use Cases
    • Digital Marketing Effectiveness
    • Contextualization of Delivered Experiences
    • Digital Commerce
    • Composite Content Applications
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Critical Capabilities Rating

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