Gartner Research

Market Insight: Impact of ROI, Customer Experience and Trust in Customer Management Digital Services

Published: 31 July 2018

ID: G00350554

Analyst(s): TJ Singh

Summary

Business growth in digital services is driven by customer experience, trust, retention and a focus on ROI. Technology product managers should focus their digital service marketing and messaging strategy around ROI and customer-centric benefits.

Table Of Contents

Analysis

  • Annual Contract Size
  • Defining ROI in Digital Services
  • Understanding the Basic Composition of ROI/RoDS

Background and Context

The Impact

Conclusion

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