Gartner Research

Market Trends: Voice-Based Interfacing Will Be Essential for Consumer Product Success

Published: 02 August 2018

ID: G00355038

Analyst(s): Gaurav Gupta, Bill Ray


As users become comfortable with AI-based VPAs like Alexa and Google Assistant, technology product managers at consumer electronics OEMs must integrate voice across their portfolio. They should evaluate added functionality and regional market, while addressing concerns on security and latency.

Table Of Contents


Market Trend

  • Major Consumer Electronics OEMs Are on the Path to Enable Their Products With Voice
    • Consumer Electronics OEMs Must Segment Product Portfolio
  • Create a Comfortable Consumer Experience
  • Market Structure Trend
    • The Market Is Currently Dominated by a Few Select Players
  • Buyer Trend
    • Buyers Are Choosing to Partner With a Current Offering Without Integrating a Microphone/Speaker

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