Gartner Research

How to Build Effective Product Bundles

Published: 03 August 2018

ID: G00365798

Analyst(s): Carrie Cowan

Summary

Successful packaging strategies turn individual features and functions into value-based product bundles that are easy to sell and purchase. Technology product managers must consider customer segments, competition and context in order to assemble compelling bundles.

Table Of Contents

Analysis

  • Introduction
  • Primary Models for Product Packaging
  • Best Practices for Developing Your Packaging Strategy
    • Apply Segmentation Early and Often
    • Aim to Meet or Exceed the Competition, but Be Careful Not to Compete With Yourself
    • Use Context to Drive the Perception of Value
    • Test and Iterate Often, With Both Internal and External Stakeholders

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client