Gartner Research

Reference Model for Demand Signal Management System of Differentiation

Published: 06 August 2018

ID: G00359993

Analyst(s): Amber Salley, Tim Payne


This research defines the key characteristics and capabilities of demand signal management, and the foundational characteristics required of SCP systems to leverage them. Supply chain leaders can use this model to design their strategy and select an IT platform that best supports DSM systems.

Table Of Contents
  • Key Challenges



  • Familiarize Yourself With the DSM Environment
    • Demand Signal Repositories
    • Demand Sensing
  • Use the SCP Reference Model to Design a Technology Platform to Effectively Leverage DSM Tools
    • What Is an SCP SOR?
    • What Is an SCP SOD for DSM?
  • Weigh These Nonfunctional SOD Criteria When Evaluating Suitable DSM Technology
    • Vendor-Specific Capabilities
  • Consider Key Trends Impacting DSM
  • Determine What Types of Solutions Are Appropriate for Your DSM Needs

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