Gartner Research

Tech CEOs Should Exploit AI Disruption by Offering AI Solutions (Not AI Technology)

Published: 06 August 2018

ID: G00360588

Analyst(s): Jim Hare


Artificial intelligence offers one of the biggest gold rushes in recent years, with nearly every startup looking to stake their claim. Emerging tech CEOs need to understand buyer preferences and challenges to build, package and market the right offerings to successfully exploit the AI opportunity.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The Hyperincrease in Startups and Established Vendors Claiming to Offer AI Products Without Understanding Buyers' Needs Is Creating Confusion
  • Advancements in AI Are Getting a Lot of Buzz but Are Obfuscating the Value of Proven Machine Learning Capabilities That Can Address End-User Needs
  • Many Providers Are Too Focused on Marketing Their Unique AI Technologies, Rather Than on Their Offerings' Value to the Business

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