Gartner Research

Disruptive Go-to-Market Strategies to Sell Digital Business Solutions, Part 1

Published: 06 August 2018

ID: G00368340

Analyst(s): Mark Paine, David Yockelson


Enterprises embarking on a digital business strategy may require complex solutions from many TSPs in order to improve business outcomes. This research will assist tech CEOs in refining their company go-to-market strategy to sell to enterprises embarking on digital transformation.

Table Of Contents


  • Introduction
  • The Digital Business Ecosystem
    • What the Ecosystem Go-to-Market Approach Looks Like Today
    • Why the Ecosystem Go-to-Market Approach Has Evolved This Way
  • How the Digital Business Go-to-Market Approach Will Evolve
  • Technology Provider Strategies to Capitalize on Digital Business
  • Summary

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