Gartner Research

Layer Talent Acquisition Tools to Captivate and Connect With the Talent You Need

Published: 07 August 2018

ID: G00355209

Analyst(s): Jason Cerrato


Digitized recruitment processes have helped forge new candidate experiences, expectations and behaviors. Application leaders supporting talent acquisition need to analyze these dynamics and layer solutions strategically to captivate and connect with talent on a digital candidate journey.

Table Of Contents
  • Key Challenges



  • The Digital Candidate Journey Charts a Different Course
  • Mapping Processes — Identify Gaps and Align Solutions With Priorities
  • Captivate, Connect, Consider and Cultivate: Tools Through the Recruiting Funnel
  • Evaluate New Solutions/Tools for Captivating/Attracting Talent
    • Employment Branding
    • Enhanced Career Sites
    • Enhanced Job Descriptions
    • AI-Enabled Job Search
    • Advanced Job Distribution/Programmatic Advertising
    • Gamification for Attraction
    • Advanced Sourcing Tools
  • Evaluate New Solutions/Tools for Connecting/Engaging Talent
    • Chatbots and Virtual Assistants
    • Candidate Relationship Management Systems
    • Text, Email and Newsletter Communication Platforms
    • Automated Matching Systems
    • Data Aggregation and Talent Analytics Platforms
  • Putting It All Together

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