Gartner Research

Adopt New Product Management Practices to Succeed in Your Product Portfolio Transformation

Published: 07 August 2018

ID: G00368475

Analyst(s): Emil Berthelsen


Customer requirements have impacted traditional practices in product management. Technology product managers must adopt improved business practices around strategic pricing and nontechnical product differentiation as they transform their product portfolios.

Table Of Contents
  • Key Challenges



  • Capture Targeted Markets With Strategic Pricing and Sales Models
  • Differentiate Products by Building Customer Experience Into Product Development

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