Gartner Research

Best Practices for U.S. Tech CEOs to Establish European Operations, Part 1 — Define Your Entry Point

Published: 06 August 2018

ID: G00366093

Analyst(s): Mark Stanyer


North American tech CEOs face cultural, legislative and technological challenges when expanding into Europe. This research provides insight and best practices to help leaders of North American TSPs structure their approach in order to benefit from the market opportunity that Europe presents.

Table Of Contents
  • Key Challenges



  • Diversity Presents Many Challenges
  • Defining the Launch Point
    • Regional Deal Cycle Risk
    • Most Culturally Similar: Northern Europe
    • Increased Cultural Variance: The DACH and Southern Regions
    • Other Considerations
  • Summary

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client