Gartner Research

Best Practices for U.S. Tech CEOs to Establish European Operations, Part 1 — Define Your Entry Point

Published: 06 August 2018

ID: G00366093

Analyst(s): Mark Stanyer

Summary

North American tech CEOs face cultural, legislative and technological challenges when expanding into Europe. This research provides insight and best practices to help leaders of North American TSPs structure their approach in order to benefit from the market opportunity that Europe presents.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Diversity Presents Many Challenges
  • Defining the Launch Point
    • Regional Deal Cycle Risk
    • Most Culturally Similar: Northern Europe
    • Increased Cultural Variance: The DACH and Southern Regions
    • Other Considerations
  • Summary

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