Gartner Research

Increasing Insight-Based Decisions

Published: 01 August 2018

ID: G00703645

Analyst(s): Market Insights and Analytics Research Team


To improve the likelihood of insight activation, market insights leaders must present insights based on business partner readiness, account for insight obstacles and develop emotional influence skills.

Table Of Contents

Link Insight Communication Timing to Decision-Making Needs

Table 1: John Deere’s Information Flow Analysis, Illustrative

Table 2: PepsiCo’s Teaching Occasions and Communication Vehicles

Anticipate and Plan for Organizational Response

Table 3: Microsoft’s Recommendation Input Template

Foster an Activist MI Culture


About This Research

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