Gartner Research

Apply Design Thinking to Create Compelling IoT Customer and Partner Experiences

Published: 07 August 2018

ID: G00350777

Analyst(s): Nathan Nuttall, Lars Van Dam


Organizations are radically transforming customer and partner experiences with IoT-enabled solutions. Applying design thinking principles enables technology product managers to engender engagement and loyalty.

Table Of Contents
  • Key Challenges



  • Make CX Central to IoT Product Development, Solution Delivery and GTM Plans by Leveraging Design Thinking Principles
    • Empathize
    • Define
    • Ideate
    • Prototype and Test
  • Pilot Design Thinking for IoT Offerings Pivotal to Delivering Exceptional Customer and Channel Partner Experiences
  • Maximize Insights and Collaboration Within the Organization by Enlisting Participants From Multiple Functional Areas

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