Gartner Research

How to Prove the Value of Product Marketing to the Business

Published: 07 August 2018

ID: G00370063

Analyst(s): Marc Brown , Michele Buckley

Summary

Technology product marketers have an array of metrics to gauge effectiveness. But more metrics don’t necessarily mean better insights into performance. Let go of “feel-good” metrics, like click-through rate, and instead embrace metrics that link product marketing activity to business outcomes.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Identify Business Metrics and Gain Alignment With Stakeholders
  • Use These Three Measurement Categories for Effective Reporting
  • Review and Develop Key Reporting Benchmarks Across the Hierarchy of Metrics

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