Gartner Research

Applied Infonomics: Why and How to Measure the Value of Your Information Assets


Data and analytics leaders should use Gartner’s information valuation methods to measure information’s potential and actual value in helping their organizations become more data-driven, manage their information assets better, and identify opportunities for innovation.

Published: 08 August 2018

ID: G00355020

Analyst(s): Douglas Laney

Table Of Contents
  • Key Challenges



  • Adopt an Information Asset Valuation Method Framework
  • Apply Fundamental Information Valuation Models to Prioritize and Improve the IAM Discipline
    • Intrinsic Value of Information (IVI)
    • Business Value of Information (BVI)
    • Performance Value of Information (PVI)
  • Apply Financial Information Valuation Models to Hasten the Economic Benefit of Your Information Assets
    • Cost Value of Information (CVI)
    • Market Value of Information (MVI)
    • Economic Value of Information (EVI)

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