Gartner Research

3 Steps to Improve the Commercial Success Rate of Packaging Initiatives

Published: 10 August 2018

ID: G00367145

Analyst(s): John Blake


A lack of functional alignment and well-defined execution processes frequently cause companies to encounter technical and operational issues when launching new packaging. This note provides supply chain leaders tools to improve the success rates of new packaging initiatives.

Table Of Contents
  • Key Challenges



  • Step 1: Set the Foundation of the Packaging Initiative
    • Align on the Business Plan and Set the Project Brief
    • Secure Resources Required to Support the Project Effectively
    • Generate Initial Packaging Concepts for Review and Development
  • Step 2: Manage the Development Process
    • Assess the Initial Concepts and Fit to Overall Project Brief and Risk
    • Revisit the Original Assumptions and Concept Fit
  • Step 3: Deliver the Project to Plan
    • Finalize the Packaging Format
    • Have a Well-Defined Test Plan and Ensure Frequent, Open Communication
    • Conduct Postlaunch Review and Identify Any Areas of Improvement for Upcoming Projects

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